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Reference Desk June 2011

Pfizer Animal Health Partners with Veterinarians to Offer Equine Immunization Support Guarantee

    Program Benefits Horse Owners Utilizing Veterinarian Obtained and Administered Vaccinations

    Madison, NJ, June 20, 2011–Pfizer Animal Health announced that it will partner with veterinarians to assure horse owners that their horses are receiving the best possible disease protection with the launch of the Equine Immunization Support Guarantee. This program provides up to $5,000 for reasonable diagnostic and treatment costs if a horse properly vaccinated by a veterinarian using an eligible vaccine contracts the corresponding equine disease.

    The Equine Immunization Support Guarantee provides veterinarians with a tangible way to encourage horse owners to adopt a veterinarian-approved vaccination program. Disease protection backed by the Equine Immunization Support Guarantee includes infection from West Nile virus, equine influenza virus, tetanus, eastern equine encephalitis virus, western equine encephalitis virus and Venezuelan encephalitis virus. Vaccines must be obtained and vaccinations performed by a licensed veterinarian with an established client-patient relationship to be eligible.

    “With the rise in cases of West Nile virus and eastern equine encephalitis virus last year, it is critically important that horse owners consult with their veterinarians on a sound vaccination regimen based on the risks in their area,” said Tom Lenz, DVM, MS, Diplomate ACT and Senior Director, Equine Veterinary Services for Pfizer Animal Health. “The Equine Immunization Support Guarantee is an opportunity for veterinarians to help provide additional peace of mind when discussing vaccination options with their clients.”

    Pfizer Animal Health offers a trusted line of vaccines, including WEST NILE-INNOVATOR®, to help protect against West Nile virus. In addition, the Mosquito Shot ™ (WEST NILE-INNOVATOR® + EWT) helps protect against eastern equine encephalitis virus, western equine encephalitis virus, tetanus and West Nile virus in a single vaccine. These products and combinations are included in the Equine Immunization Support Guarantee."

    “We hope that veterinarians are able to use the Equine Immunization Support Guarantee as a way to develop a dialogue with horse owners about the benefits of properly administered vaccines,” said Stuart Meikle, Marketing Director, Pfizer Animal Health. “The goal is to offer veterinarians the tools with which to provide the best possible health care to their patients.”

    Promotional support such as statement stuffer brochures and vaccination reminder postcards on the program are available from Pfizer Animal Health. For more details on the Equine Immunization Support Guarantee, contact your Pfizer Animal Health representative or visit www.PfizerEquine.com/ISG.

    About Pfizer Animal Health
    Pfizer Animal Health, a business unit of Pfizer Inc., is a world leader in the discovery, development and manufacture of innovative animal health vaccines, medicines, and diagnostic products. Pfizer Animal Health invests more in research and development than any other animal health company. We work to assure a safe, sustainable global food supply from healthy beef and dairy cattle, swine, poultry and fish while helping dogs, cats and horses live healthier longer lives. We strive to be the animal health company that provides full healthcare solutions to veterinarians, livestock producers, and pet owners. To learn more, visit www.us.animalhealth.pfizer.com.

    Source: Pfizer Animal Health


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