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Veterinarian Technician March 2009 (Vol 30, No 3)

Petfinder.com and Merial Partner to Provide Power to the Paws

by Liz Donovan

    With the help of Merial, Petfinder.com is distributing $1 million worth of Honda power generators to 500 shelters and rescue groups nationwide as part of the Power to the Paws program, a disaster preparedness initiative launched earlier this year.

    When Petfinder.com, an online database of adoptable pets, learned that many shelters and rescue groups did not have the tools to prepare for natural disasters, its response was Power to the Paws, a network of more than 12,000 animal welfare organizations that help ensure the safety of homeless animals before disaster strikes.

    "It's crucial for animal welfare organizations to have a well-thought-out disaster plan and the appropriate resources before a disaster hits so they are not suffering afterward," said Betsy Saul, cofounder of Petfinder.com. "Unfortunately, our network has seen how quickly disasters can devastate communities. We are thrilled to be able to dedicate money that can potentially save the lives of so many pets."

    "With the help of our veterinary customers, Merial is proud to contribute to this important effort," said Jeannine Courser, senior marketing manager of customer marketing programs.

    Petfinder.com helps visitors search for adoptable pets in their areas that fit their family's individual needs and preferences. Animal shelters and placement groups can register to join Petfinder.com online and can start entering pets the same day. Petfinder.com was named one of TIME magazine's 50 Best Web Sites of 2008.

    NEXT: Picture This! — Mako's Belly of Treasure