SAN FRANCISCO—DogTime Media, an online media community focused on pet owners, has launched an "Approved for Pets" seal. The seal was developed to provide pet owners with valuable insight into the suitability and safety of selected consumer products and gives pet owners confidence that a product has been reviewed by experts, thoroughly tested in real-world environments and is determined to be safe and effective for use around pets.

"The seal is a key part of [DogTime's] mission and is our way rewarding brands that truly care about pets and their owners. We're delighted to award Swiffer's family of products with the first seal of approval," said Trevor Wright, CEO of DogTime Media.

Swiffer, one of DogTime Media's advertisers, stood out to DogTime for its complete system for pet hair clean-up.

The DogTime Consumer Product Review Panel and the DogTime editorial staff continue to search for products to receive the seal. Interested companies will be required to complete a questionnaire and submit samples of their products for review. The products will be reviewed rigorously by the DogTime Consumer Product Review Panel, which includes Wright and the following pet experts:

• Carol Osborne, DVM veterinarian, founder and president of the American Pet Institute, the Pet Anti-Aging Wellness Centers, and PAAWS
• Julie Bjelland Lokhandwala, a dog trainer with 15 years of experience who trained at the world-renowned Guide Dogs for the Blind
• Leigh Siegfried, a Certified Pet Dog Trainer who has been working professionally with dogs since 2002

Companies can be considered for the Seal by sending an e-mail to ApprovedforPets@dogtime.com. For more information about the DogTime Media Seal of Approval, visit http://dogtime.com/dogtime-seal-of-approval.html.