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Reference Desk March 2012

FidoPharm® Introduces PetTrust™ Plus, Generic Rx Heartworm Medication in Some Retail Pharmacies

    YARDLEY, Pennsylvania, March 12, 2012—FidoPharm® announced PetTrust™ Plus (ivermectin/pyrantel) for heartworm prevention, the first generic prescription heartworm preventive medication available at retail pharmacies nationwide.1 PetTrust Plus is an FDA-approved chewable heartworm preventive tablet, manufactured with the same active ingredients (ivermectin/pyrantel) in the same concentrations as HEARTGARD® Plus (ivermectin/pyrantel), providing equally effective heartworm protection at about half the cost.

    PetTrust Plus is intended for use in dogs to prevent canine heartworm disease (Dirofilaria immitis) and treat and control roundworms/ascarids (Toxocara canis, Toxascaris leonina) and hookworms (Ancylostoma caninum, Unicinario stenocephala, Ancylostoma braziliense).

    Veterinary parasitologist, past board member of the American Heartworm Society and FidoPharm consultant, Dr. Jorge Guerrero attests to the efficacy of the product, “I have reviewed the data and PetTrust Plus provides the same efficacy and safety as HEARTGARD Plus.”

    A veterinarian’s prescription is required for the purchase of PetTrust Plus. By providing an equally effective, lower cost pet medication, FidoPharm continues to encourage and support increased veterinary visits, heartworm testing, compliance, and ultimately the number of dogs protected.

    In a recent study, pet owners revealed they would have increased loyalty in their veterinarian and be more likely to consider additional services if their veterinarian recommended lower cost, yet equally effective alternative medications.2 This is why FidoPharm believes veterinarians who are providing and supporting low-cost alternative medications can help their clients afford additional veterinary services and visits. This will help meet our common goal of more pets protected, improved compliance and increased healthcare visits.

    The introduction of PetArmor® and now PetTrust Plus is in response to consumer demand for greater access and affordability. These products strengthen FidoPharm’s commitment to providing proven, effective and affordable products while encouraging pet owners to seek routine veterinary care. Ultimately, veterinarians and FidoPharm share a common goal—improving the overall health of pets by helping them get the protection they deserve.

    IMPORTANT INFORMATION: As with all heartworm preventives, dogs should be tested for heartworms prior to use. In a small percentage of treated dogs, digestive and neurological side effects may occur. Please see full product insert for more information.

    About FidoPharm
    FidoPharm is a leading pet health products company committed to providing consumers with best-in-class pet health products that contain the same active ingredients as branded products but at a significantly lower cost. FidoPharm products, including the PetArmor® flea and tick products, are available at major retailers nationwide, offering consumers the benefits of convenience and cost savings to ensure the highest quality care for their pets. FidoPharm is located at 777 Township Line Road, Yardley, Pennsylvania, 19067-5508.

    PetTrust™ Plus is a trademark of FidoPharm Brands, LLC. PetArmor® and FidoPharm® are registered trademarks of Velcera, Inc. HEARTGARD® Plus is the registered trademark of Merial. Neither PetTrust Plus, PetArmor, nor FidoPharm are affiliated with or endorsed by Merial, the maker of HEARTGARD® Plus products.

    1 PetTrust Plus is only available at Walmart and Sam’s Club pharmacies nationwide
    2 Data on file, FidoPharm, 2011.

    Source: FidoPharm®


    Did you know... More than three in five Americans (62%) have a pet. Among pet owners, seven in 10 have a dog (69%), half have a cat (51%), one in 10 have a fish (11%), and less than one in 10 pet owners have a bird (7%) or some other type of pet (8%).Read More

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