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Editor in Chief, Veterinary Technician
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If You Tweet, Does Anyone Listen?
by Brenda Tassava, CVPM, CVJ
Social Media: You Need a Plan!
Sure, your practice has a Facebook page and a Twitter account, but do you know how to use them? If you don't have a social media strategy, the answer may be "no." Read this article on why a social media strategy is important for every practice.Read the article
“I went to school to be a veterinarian, not a manager.” Have you ever said this? If so, maybe you should consider hiring a manager for your practice. Read this article for advice on how to figure what kind of manager you need.
Is your practice experiencing a decrease in the number of transactions and/or clients you see? You are not alone. Many practices are experiencing the same phenomena. Let’s look at what you can do to reverse these trends!
Pet obesity is an all-too-common problem, but it can be a touchy subject for pet owners. Read Dr. Vande Linde’s approach to talking to clients about their pet’s weight without putting them on the defensive.
Euthanasia brings an end to suffering for the patient, but it is a highly stressful event for a pet owner. Dr. McVety shares some advice from her practice on how to help ease clients through this emotional time.