Did You Know? Internet Popularity Among Pet Owners a Big Plus

The Internet is, by Packaged Facts' estimates, the fastest growing sales venue for pet products in the United States, with sales expected to surpass $1 billion by 2012, based on more marketers and retailers using the medium as well as the above-average likelihood of pet owners to shop via the Internet and rely on it for information. This is especially good news for "info-centric" health products, which are already heavily represented on the Internet, reflecting the grass-roots origins of many such products as well as the ability of the Internet to communicate product benefits with detailed information. The Internet is also important because it hosts a virtual community of pet devotees who exchange pet product ideas and product tips through Web sites, chat groups, blogs, and e-mail.