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Compendium December 2009 (Vol 31, No 12)

News Bite — Internet Popularity Among Pet Owners a Big Plus

    Did You Know? Internet Popularity Among Pet Owners a Big Plus

    The Internet is, by Packaged Facts' estimates, the fastest growing sales venue for pet products in the United States, with sales expected to surpass $1 billion by 2012, based on more marketers and retailers using the medium as well as the above-average likelihood of pet owners to shop via the Internet and rely on it for information. This is especially good news for "info-centric" health products, which are already heavily represented on the Internet, reflecting the grass-roots origins of many such products as well as the ability of the Internet to communicate product benefits with detailed information. The Internet is also important because it hosts a virtual community of pet devotees who exchange pet product ideas and product tips through Web sites, chat groups, blogs, and e-mail.

    NEXT: Perfusion Versus Hydration: Impact on the Fluid Therapy Plan

    didyouknow

    Did you know... Although there are millions more pet cats than dogs, almost twice as many cats than dogs never visit the veterinarian.Read More

    These Care Guides are written to help your clients understand common conditions. They are formatted to print and give to your clients for their information.

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