The dictionary defines information technology (IT) as “processing of data via computer; the use of technologies from computing, electronics, and telecommunications to process and distribute information in digital and other forms.” The goal of using digital technology is data capture and use. Although you may not... More...

Imagine that it’s the year 2000. A new family has just moved into your neighborhood with their two children and a new puppy. When the puppy swallows one of the children’s toys, the family immediately grabs the phone book to find a local veterinarian. They select the listing for your practice and call the number. You take care of the puppy, and in the process you gain a new client. Now it’s 10 years later.... More...

What Is a Client Worth to Your Practice?

According to the Well-Managed Practices Benchmarks 2009 study,¹ clients spend an average of $440/year on medical care for their pets. The American Pet Products Association 2009/2010 National Pet Owners Survey² found that dog owners spent an average of $225 in the previous 12 months on routine veterinary visits, while cat... More...